Subaru of America is offering eligible U.S. Military personnel and retirees a $500 bonus toward the purchase of a new Subaru.



We support you on and off the road with the Subaru Military Discount Program and are proud to offer a special discount to active-duty and reserve members of the six branches of the United States Military as well as the National Guard.  Eligible branches include:
  • Air Force
  • Army
  • Coast Guard
  • Marines
  • Navy
  • Space Force 
This Discount Program is also available to veterans and retirees within 12 months of your date of separation from the military. It is also available to a spouse or domestic partner of an eligible participant residing in the same household.

How Does It Work
Once you negotiate your best price with a Subaru retailer, you'll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.*

For complete program details and eligibility information, please contact your local participating Subaru retailer or you can contact the VIP Program Headquarters at Subaru of America at:

Email: vipprogram@subaru.com

Phone: 1-800-VIP-0933

Documentation Required to Access Program Benefits
  • Department of Defense correspondence attesting to Duty Status

Because words aren't the only way Subaru thanks you for your service.

Love.  It's what makes Subaru, Subaru.


*Subaru is a registered trademark. Limited time offer subject to change without notice. Valid in the U.S. only, except Hawaii. Terms and conditions apply. Prior sales excluded. Certain models may be excluded. May not be combined with all Subaru incentives.

Learn More About the Program