The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru By-The-Bay dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Little Traverse Bay Humane Society, Charlevoix Area Humane Society
Lincoln elementary school, Petoskey Public Libary, Petoskey Education Foundation
Petoskey High School Sports
Karmanos Cancer Center
Love Promise Stories from Subaru By-The-Bay
Subaru and Subaru By-The-Bay believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Fueling Hope: Subaru’s Love Promise Nourishes Northern Michigan - Cherell G
At the Manna Food Project, we believe that no one in Northern Michigan should have to wonder where their next meal will come from. Every day, families, children, and seniors walk through our doors or visit one of our partner pantries in need of food, comfort, and hope. Thanks to Subaru’s Love Promise, that hope is never far away. Subaru’s ongoing support has become a partnership rooted in kindness, compassion, and action. Through their generosity, Manna is able to distribute a variety of foods including fresh produce, protein, and dairy to over 40 partner food pantries and community meal programs we serve across Antrim, Charlevoix, and Emmet counties. Subaru’s commitment ensures that neighbors facing hunger can fill their tables with healthy, nourishing food. On behalf of the families we serve and the partners we work alongside, we extend our heartfelt gratitude to the Subaru team for their unwavering support.
Driving Dreams Forward: A 12-Year-Old’s Softball Journey - Andrita S
At just 12 years old, Addilyn has already shown the kind of determination, teamwork, and passion that inspires everyone around her. From the moment she first picked up a softball, she’s been chasing her dream with heart and dedication. Travel softball is more than just a game for Addilyn. It’s an opportunity to grow, to challenge herself, and to learn life lessons about perseverance, leadership, and sportsmanship. The road to tournaments and competitions, however, often requires resources and support that many young athletes can’t access on their own. That’s where Subaru By The Bay is helping sponsor Addilyn, Ryan and Toby and the staff are doing more than funding her travel and equipment—it’s investing in a young girl’s future, her confidence, and her chance to shine on and off the field. When she wears her uniform, she carries not just her own hopes, but the encouragement of her family, teammates, coaches, and community. Subaru’s support makes it possible for her to take the field, chase her goals, and represent the spirit of perseverance that Subaru is all about. Together, we are fueling her journey—proving that when love and community come together, amazing things can happen.
Petoskey Education Foundation, Golf Benefit - Brian S
The Petoskey Education Foundation would like to thank Ryan and the entire crew at Subaru By-The-Bay for their support in this years PEF Golf Benefit. This years event, which was host by Petoskey-Bay View Country Club will play an integral part in the fundraising efforts for the foundation, which will assist Petoskey students in their efforts toward higher education. We could not continue this type of an event without sponsors such as Subaru By-The-Bay, Ryan and his staff. Thank you Ryan for your continued support of this very important program.
Subaru By the Bay Delivers Comfort to Karmanos Cancer Institute Patients - Mary G
As part of the Subaru Loves to Care program, Subaru By the Bay proudly partnered with The Leukemia & Lymphoma Society to deliver blankets and messages of hope to patients at the Karmanos Cancer Institute. Team members from the dealership visited the cancer center to personally hand out cozy blankets and heartfelt notes to those undergoing treatment. The simple gifts brought smiles and comfort to patients and reminded them they’re not alone in their fight. “At Subaru By the Bay, we’re committed to making a positive impact in our community,” said the General Manager. “It’s an honor to support patients and staff at Karmanos through this meaningful program.” Subaru By the Bay is proud to be part of a nationwide effort that brings warmth, care, and hope to those who need it most.
Petoskey Boys Golf - Chad L
Thank you to Ryan and the staff at Subaru By The Bay and their generous gift to the Petoskey Boys Golf Team. This year with the damage done by the ice storm our local courses were delayed in opening causing a shortage in locations to play and practice. With the generous gift from Ryan we were able to travel downstate for a few rounds of practice and to help the guys prepare and get ready for the season. Thank you Subaru By The Bay!!! From the Petoskey Boys Golf Team
Subaru By-the-Bay Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Petoskey, this is a harsh reality. Helping others strengthens communities, which is why Subaru By-the-Bay is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru By-the-Bay have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Subaru By-the-Bay donated 120 shoes/socks to Northwest Michigan Community Action Agency. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Eviee's Story - Allyson W
Eviee’s Journey to a Pain-Free, Happy Life Eviee came to us as a transfer from Montcalm County Animal Control, needing a second chance and a lot of care. From day one, we knew she was something special. Eviee was born with a rare birth defect that caused her eyes to not fully form. This not only left her blind, but in constant discomfort. Thanks to the support of our community and events like Share the Love, we were able to provide her with everything she needed—medical treatment, vaccines, nourishing food, and unconditional love. Our shelter veterinarian made the decision to remove her eyes to relieve her pain, and after some recovery time, Eviee blossomed into a joyful, loving pup. Today, she’s living her best life—pain-free, full of spunk, and surrounded by love. And the best part? Eviee was adopted into an amazing home where she’s thriving and adored! Her story is a true testament to what compassion, care, and community can do. Thank you, Share the Love, for helping make happy endings like Eviee’s possible.
Gio's Story from LTBHS - Allyson W
Gio’s Share the Love Story Gio came to us as a transfer from another rescue in the area—unsure, in need of care, and looking for a fresh start. At Little Traverse Bay Humane Society, we gave him the love he deserved, updated his vaccines, and made sure his medical needs were met. Last year, Gio had a special role: he came along to accept the generous donation from the Share the Love event, representing the many pets whose lives are changed thanks to community support. He soaked up every minute—from greeting customers with tail wags to charming the Subaru staff with his sweet personality. And the best part? Just days after attending the event, Gio found his forever home! Because of events like Share the Love, dogs like Gio get the second chance they deserve. Thank you for helping us change lives—one wagging tail at a time. From Allyson M Waldron Brand Ambassador at LTBHS
Lincoln Elementary 2024-2025 School Year - JASON L
A huge shout out and thank you to Ryan and the amazing staff at Subaru By-The-Bay for supporting the students at Lincoln Elementary! Ryan is a proud alum of stinkin' Lincoln' and we are truly grateful for the financial support of Subaru Love Promise! The funds go directly to the classroom teachers to be used to help buy supplies for their classrooms. Thank you so much for providing smiles and supplies that will help our students grow up to be successful like yourself! Go Polecats!
2024 Petoskey Education Foundation - Brian S
Thank you Subaru By-The-Bay! The Petoskey Education Foundation had another successful fundraising effort at this year's Golf Outing held at Petoskey-Bay View Country Club. We could not continue to manage or provide student scholarships if it weren't for the generous support of our local businesses in and around the Petoskey area. A huge thank you goes to Ryan and his team at Subaru By-The-Bay. Ryan's team has been a continued supporter of this event for many years. Thankyou Ryan, and thank you Subaru By-The-Bay!!!
