Subaru By-The-Bay are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru By-The-Bay, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru By-The-Bay, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru By-The-Bay dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Little Traverse Bay Humane Society, Charlevoix Area Humane Society
Lincoln elementary school, Petoskey Public Libary, Petoskey Education Foundation
Petoskey High School Sports
Karmanos Cancer Center
Love Promise Stories from Subaru By-The-Bay
Subaru and Subaru By-The-Bay believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Bringing Comfort and Compassion to Karmanos Cancer Institute at McLaren Healthcare - Mary G
Sometimes, the smallest acts of kindness leave the biggest impact. This year's Subaru Loves to Care delivery at Karmanos Cancer Institute at McLaren Healthcare served as a heartfelt reminder that patients and families facing cancer are surrounded by a community that cares deeply about their well-being. Through the partnership between Subaru by the Bay and Karmanos Cancer Institute at McLaren Healthcare, blankets and care items were delivered to bring warmth, comfort, and encouragement to patients receiving treatment. These thoughtful gifts represent much more than a simple delivery—they are a tangible reminder that patients are not alone and that their community is standing beside them every step of the way. We are incredibly grateful to the team at Subaru by the Bay for their generosity and dedication to making a difference in the lives of local patients. Their commitment to giving back through the Subaru Loves to Care initiative reflects the compassion and community spirit that help brighten even the most difficult days. The physicians, nurses, and care teams at Karmanos Cancer Institute at McLaren Healthcare provide exceptional care and unwavering support to patients and their loved ones throughout every stage of the cancer journey. Their partnership with Subaru by the Bay helped extend that care beyond treatment, creating meaningful moments of comfort and connection for those they serve. A warm blanket, a thoughtful care item, and a simple reminder that someone is thinking of you can make a world of difference during treatment. It is these moments of kindness that help foster hope, strength, and resilience when they are needed most. Together, Subaru by the Bay and Karmanos Cancer Institute at McLaren Healthcare transformed a simple blanket delivery into a meaningful expression of compassion, hope, and community. We are grateful to everyone involved for helping bring comfort, encouragement, and brighter moments to patients and families throughout the Great Lakes Bay Region.
Community Love - Charlevoix Area C
The Charlevoix Area Community Pool has year-round programming geared toward all members of the community. We strive to be the region's best aquatic fitness and recreation resource. Pool fundraising which helps fund our annual budget comes from a variety of sources such as: an annual appeal for donations, multiple grant-writing opportunities, and also auctioning generous individual donations (like this one from Subaru!) at our Annual Summer Fundraiser in June. This allows us to provide a wide range of aquatic programs promoting health, fitness, recreation, and water safety for all ages and abilities. We have good reason to be proud that we are giving back to our wonderful community which supports us so much! Thank you!
Lincoln Elementary Carnival - Janelle W
Ryan from Subaru by the Bay didn't hesitate to donate to our elementary school's annual carnival fundraiser. He was so kind and happy to help!
The Subaru Team - Helps Drive Lincoln's Learners! - Jason L
The mighty Polecats of Lincoln Elementary are always so very thankful for Ryan and the team at Subaru! We are always in need of having financial support to help with school supplies, books, and teaching support to help enhance the learning of our students. The donations are always welcomed by all teachers, students, and aides. It is so cool to see the full circle kindness of Ryan, as he once was a Polecat years ago! We hope that the support provided will perhaps inspire another successful dealer / business man/woman to give back someday. It is with great joy to write this story of love and appreciation for Subaru. Tails Up! Go Polecats!
Fueling Hope: Subaru’s Love Promise Nourishes Northern Michigan - Cherell G
At the Manna Food Project, we believe that no one in Northern Michigan should have to wonder where their next meal will come from. Every day, families, children, and seniors walk through our doors or visit one of our partner pantries in need of food, comfort, and hope. Thanks to Subaru’s Love Promise, that hope is never far away. Subaru’s ongoing support has become a partnership rooted in kindness, compassion, and action. Through their generosity, Manna is able to distribute a variety of foods including fresh produce, protein, and dairy to over 40 partner food pantries and community meal programs we serve across Antrim, Charlevoix, and Emmet counties. Subaru’s commitment ensures that neighbors facing hunger can fill their tables with healthy, nourishing food. On behalf of the families we serve and the partners we work alongside, we extend our heartfelt gratitude to the Subaru team for their unwavering support.
Driving Dreams Forward: A 12-Year-Old’s Softball Journey - Andrita S
At just 12 years old, Addilyn has already shown the kind of determination, teamwork, and passion that inspires everyone around her. From the moment she first picked up a softball, she’s been chasing her dream with heart and dedication. Travel softball is more than just a game for Addilyn. It’s an opportunity to grow, to challenge herself, and to learn life lessons about perseverance, leadership, and sportsmanship. The road to tournaments and competitions, however, often requires resources and support that many young athletes can’t access on their own. That’s where Subaru By The Bay is helping sponsor Addilyn, Ryan and Toby and the staff are doing more than funding her travel and equipment—it’s investing in a young girl’s future, her confidence, and her chance to shine on and off the field. When she wears her uniform, she carries not just her own hopes, but the encouragement of her family, teammates, coaches, and community. Subaru’s support makes it possible for her to take the field, chase her goals, and represent the spirit of perseverance that Subaru is all about. Together, we are fueling her journey—proving that when love and community come together, amazing things can happen.
Petoskey Education Foundation, Golf Benefit - Brian S
The Petoskey Education Foundation would like to thank Ryan and the entire crew at Subaru By-The-Bay for their support in this years PEF Golf Benefit. This years event, which was host by Petoskey-Bay View Country Club will play an integral part in the fundraising efforts for the foundation, which will assist Petoskey students in their efforts toward higher education. We could not continue this type of an event without sponsors such as Subaru By-The-Bay, Ryan and his staff. Thank you Ryan for your continued support of this very important program.
Subaru By the Bay Delivers Comfort to Karmanos Cancer Institute Patients - Mary G
As part of the Subaru Loves to Care program, Subaru By the Bay proudly partnered with The Leukemia & Lymphoma Society to deliver blankets and messages of hope to patients at the Karmanos Cancer Institute. Team members from the dealership visited the cancer center to personally hand out cozy blankets and heartfelt notes to those undergoing treatment. The simple gifts brought smiles and comfort to patients and reminded them they’re not alone in their fight. “At Subaru By the Bay, we’re committed to making a positive impact in our community,” said the General Manager. “It’s an honor to support patients and staff at Karmanos through this meaningful program.” Subaru By the Bay is proud to be part of a nationwide effort that brings warmth, care, and hope to those who need it most.
Petoskey Boys Golf - Chad L
Thank you to Ryan and the staff at Subaru By The Bay and their generous gift to the Petoskey Boys Golf Team. This year with the damage done by the ice storm our local courses were delayed in opening causing a shortage in locations to play and practice. With the generous gift from Ryan we were able to travel downstate for a few rounds of practice and to help the guys prepare and get ready for the season. Thank you Subaru By The Bay!!! From the Petoskey Boys Golf Team
Subaru By-the-Bay Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Petoskey, this is a harsh reality. Helping others strengthens communities, which is why Subaru By-the-Bay is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru By-the-Bay have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Subaru By-the-Bay donated 120 shoes/socks to Northwest Michigan Community Action Agency. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
