The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru By-The-Bay dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Little Traverse Bay Humane Society, Charlevoix Area Humane Society
Lincoln elementary school, Petoskey Public Libary, Petoskey Education Foundation
Petoskey High School Sports
Karmanos Cancer Center
Love Promise Stories from Subaru By-The-Bay
Subaru and Subaru By-The-Bay believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru By the Bay Delivers Comfort to Karmanos Cancer Institute Patients - Mary G
As part of the Subaru Loves to Care program, Subaru By the Bay proudly partnered with The Leukemia & Lymphoma Society to deliver blankets and messages of hope to patients at the Karmanos Cancer Institute. Team members from the dealership visited the cancer center to personally hand out cozy blankets and heartfelt notes to those undergoing treatment. The simple gifts brought smiles and comfort to patients and reminded them they’re not alone in their fight. “At Subaru By the Bay, we’re committed to making a positive impact in our community,” said the General Manager. “It’s an honor to support patients and staff at Karmanos through this meaningful program.” Subaru By the Bay is proud to be part of a nationwide effort that brings warmth, care, and hope to those who need it most.
Petoskey Boys Golf - Chad L
Thank you to Ryan and the staff at Subaru By The Bay and their generous gift to the Petoskey Boys Golf Team. This year with the damage done by the ice storm our local courses were delayed in opening causing a shortage in locations to play and practice. With the generous gift from Ryan we were able to travel downstate for a few rounds of practice and to help the guys prepare and get ready for the season. Thank you Subaru By The Bay!!! From the Petoskey Boys Golf Team
Subaru By-the-Bay Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Petoskey, this is a harsh reality. Helping others strengthens communities, which is why Subaru By-the-Bay is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru By-the-Bay have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Subaru By-the-Bay donated 120 shoes/socks to Northwest Michigan Community Action Agency. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Eviee's Story - Allyson W
Eviee’s Journey to a Pain-Free, Happy Life Eviee came to us as a transfer from Montcalm County Animal Control, needing a second chance and a lot of care. From day one, we knew she was something special. Eviee was born with a rare birth defect that caused her eyes to not fully form. This not only left her blind, but in constant discomfort. Thanks to the support of our community and events like Share the Love, we were able to provide her with everything she needed—medical treatment, vaccines, nourishing food, and unconditional love. Our shelter veterinarian made the decision to remove her eyes to relieve her pain, and after some recovery time, Eviee blossomed into a joyful, loving pup. Today, she’s living her best life—pain-free, full of spunk, and surrounded by love. And the best part? Eviee was adopted into an amazing home where she’s thriving and adored! Her story is a true testament to what compassion, care, and community can do. Thank you, Share the Love, for helping make happy endings like Eviee’s possible.
Gio's Story from LTBHS - Allyson W
Gio’s Share the Love Story Gio came to us as a transfer from another rescue in the area—unsure, in need of care, and looking for a fresh start. At Little Traverse Bay Humane Society, we gave him the love he deserved, updated his vaccines, and made sure his medical needs were met. Last year, Gio had a special role: he came along to accept the generous donation from the Share the Love event, representing the many pets whose lives are changed thanks to community support. He soaked up every minute—from greeting customers with tail wags to charming the Subaru staff with his sweet personality. And the best part? Just days after attending the event, Gio found his forever home! Because of events like Share the Love, dogs like Gio get the second chance they deserve. Thank you for helping us change lives—one wagging tail at a time. From Allyson M Waldron Brand Ambassador at LTBHS
Lincoln Elementary 2024-2025 School Year - JASON L
A huge shout out and thank you to Ryan and the amazing staff at Subaru By-The-Bay for supporting the students at Lincoln Elementary! Ryan is a proud alum of stinkin' Lincoln' and we are truly grateful for the financial support of Subaru Love Promise! The funds go directly to the classroom teachers to be used to help buy supplies for their classrooms. Thank you so much for providing smiles and supplies that will help our students grow up to be successful like yourself! Go Polecats!
2024 Petoskey Education Foundation - Brian S
Thank you Subaru By-The-Bay! The Petoskey Education Foundation had another successful fundraising effort at this year's Golf Outing held at Petoskey-Bay View Country Club. We could not continue to manage or provide student scholarships if it weren't for the generous support of our local businesses in and around the Petoskey area. A huge thank you goes to Ryan and his team at Subaru By-The-Bay. Ryan's team has been a continued supporter of this event for many years. Thankyou Ryan, and thank you Subaru By-The-Bay!!!
Subaru By-the-Bay Blanket Delivery @ Karmanos Cancer Institute at McLaren - Mary G
The Subaru Loves to Care Blanket Delivery at Karmanos Cancer Institute at McLaren was an exhilarating experience shared by all. All the gratitude to Ryan and the Subaru By-the-Bay dealership for their wonderful blanket delivery. The joy on the patients' faces was clearly reflective of the joy in their hearts. A special shoutout to Jamie at Karmanos for her outstanding coordination and dedication to ensuring our patients received these comforting gifts. Your efforts are deeply appreciated! “We are always looking for ways to help our patients through, and gifts like these are exactly what they need.” - Jamie
2024 Petoskey Boys Golf - Chad L
Thank you Ryan and the great people at Subaru By the Bay. Having just successfully finished our 2024 season you need to know how instrumental you were in making that happen. I cannot express enough the gratitude that we have in your continued support for our program. You have made it possible to grow the game and by doing so, encourage student athletes to work hard both on and off the course. Again, Thank you for your generosity, Petoskey Boys Golf Team
Animals in Need Helped - Thanks to Subaru! - Jessica M
Adoptable dog Flurry (available through the Little Traverse Bay Humane Society) was very proud to accept a check for the most recent #SubaruShareTheLove event held this past December. Hundreds of animals just like Flurry have had a chance to find their forever homes because of the help of Subaru! Thank you to Subaru By the Bay for your continued support. In the 11 years of Share the Love events, Subaru By the Bay has been able to give over $125,000 to LTBHS! Now THAT is something to celebrate 🚙🫶🏻
