New Showroom!


Used car lot


Doing business a better way

Subaru By The Bay, located near  Petoskey, Harbor Springs, MI, Charlevoix & Boyne City, has been owned and operated by the Bremmeyr family for over 35 years. Our business philosophy is a little different from other auto dealerships you may have visited. We are a low pressure dealership; you will not have 4 different managers come to the salesperson's desk to try to pressure you into buying something. We do business with a hand shake. Our cars are unlocked during business hours to give you the chance to sit in every model without the aid of a salesperson. We offer free pickup and delivery for your service needs in Bay Shore, MI. If you have an issue that the sales or service staff can't answer, the owner Ryan Bremmeyr or his father Toby are always there to help you.

Attractive Auto Financing options available for drivers in Bay Shore MI, Boyne City, Harbor Spings MI & beyond!

Our new and used Subaru dealership in Bay Shore, MI has a fantastic team of car financing gurus that have the knowledge and expertise to locate a Subaru lease or car loan that you can feel comfortable with. Subaru-By-The-Bay makes the auto financing process easy and stress-free so you can drive off our lot feeling good about your purchase.

About Subaru By-The-Bay - The Subaru Retail and Repair Gurus of the Greater Bay Shore MI Area

From new Subaru models to used cars... From routine maintenance to repairs...Subaru By-The-Bay, serving Petoskey, Charlevoix, Harbor Springs, MI and Boyne City, has you covered. And, if you want to repair your vehicle yourself, we can get you any of the manufacturer-certified Subaru parts you might need along the way.

The Subaru By-The-Bay auto repair and service team believes excellence is a continuous pursuit. As such we're constantly training and retraining, and upgrading our maintenance and auto repair shops with the latest technologies available. Come once, and you'll immediately see the difference. And you don't have to take just out word for it. Ask around. The word on our high level of customer satisfaction has spread fast.

You can also visit our dealership in person and see for yourself our stellar lineup of new Subaru models, including the Subaru Outback, Legacy, Forester, Impreza and Crosstrek; our impressive used car inventory; and our top-notch auto repair and service facilities. Plus, you'll have the opportunity to meet our knowledgeable and friendly staff. You can find us easily at US Highway 31 S Bay Shore, Michigan.

We want to thank you for taking the time to visit our website. We look forward to the opportunity to earn your business.

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Subaru By-The-Bay

6432 US Highway 31 N
Directions Charlevoix, MI 49720

  • Sales: 231-347-6038
  • Service: 231-347-6038
  • Parts: 231-347-6038


  • Monday 08:00am - 05:30pm
  • Tuesday 08:00am - 05:30pm
  • Wednesday 08:00am - 05:30pm
  • Thursday 08:00am - 05:30pm
  • Friday 08:00am - 05:30pm
  • Saturday 09:00am - 01:00pm
  • Sunday Closed

Dealership Contact Info:

Subaru By-The-Bay 
6432 US Highway 31 N
CharlevoixMI 49720
Dealership: Directions